Marketing & Communications Manager

Company:	All Accor
Location:	Washington, DC, USA
Type:	Full-Time
Salary:	Not Provided

Requirements

• Minimum of 5+ years working in Hospitality marketing and e-commerce management
• Proven ability to build relationships and find new business: prospecting, networking, site inspections and sales calls
• Excellent knowledge of and ability in Microsoft Office suite required
• Excellent communication skills, both written and verbal required
• Excellent time management and organizational skills
• Strong interpersonal and problem solving abilities
• Highly responsible & reliable
• Ability to focus attention on partnership needs, remaining calm and courteous at all times
• Must be results oriented with ability to be flexible
• Positive attitude and supportive, team based approach towards the attainment of the hotel's goals
• Strong analytical expertise: data oriented with focus on Tableau, GA4, OTA extranet, media agency reports
• Understanding of Distribution: CRS, PMS, connected partners
• Strong knowledge of marketing and communications principles and upcoming trends
• Passion for hospitality industry and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive revenue

Responsibilities

• Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
• Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
• Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
• Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audience
• Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
• Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
• Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
• Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
• Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyze data from various platforms to provide informed proposal to meet commercial and business goals
• Review competitors to create in-depth communications strategies to promote all products and service
• Proactively initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
• Seek relevant brands for co-branded guest experiences
• Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
• Responsible to gathering scope and costs for budgeted items related to marketing communications
• Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
• Plan and prepare for annual budget submission and presentation
• Comply with hotel and department policies and procedures at all times
• Assist with any other Sales & Marketing projects as requested
• Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
• Recommend new technologies to drive usage of advanced technological tools
• Strong analytical skills to challenge external stakeholders & develop relevant action plans
• Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
• To carry out other duties as and when assigned by the Management of the Hotel

Preferred Qualifications

• Experience in working in hospitality sales systems (e.g. Opera, Delphi) preferred
• Strong network with key brands such as Forbes, Conde Nast, Travel +Leisure, Michelin Guide will be a major advantage

Benefits

• No benefits info provided.

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