VP – Sales & Marketing

Company:	BridgeBio
Location:	Palo Alto, CA, USA, San Francisco, CA, USA
Type:	Full-Time
Salary:	$340000 - $390000

Requirements

• Experience: Minimum 15 years of pharmaceutical/biotech industry experience with at least 5 years in a senior sales and marketing leadership role in rare diseases, orphan drugs, or ultra-rare indications.
• Launch Expertise: Proven track record leading U.S. commercial launches for rare disease or specialty care therapies.
• Strategic & Operational Balance: Ability to define vision and strategy while also rolling up sleeves to drive tactical execution.
• Stakeholder Management: Skilled at influencing and aligning internal stakeholders across multiple functions.
• Advocacy Engagement: Deep experience collaborating with rare disease advocacy organizations and patient communities.
• Market Understanding: Strong knowledge of U.S. market access, distribution models, and stakeholder dynamics in rare disease environments.
• Education: Bachelor’s degree required; MBA or advanced degree preferred.
• Travel: Ability to travel is required.

Responsibilities

• Launch Strategy & Brand Building: Develop and execute U.S. commercial launch strategies tailored to rare disease markets, including brand positioning, messaging, and multichannel promotional strategies.
• Develop and lead the U.S. sales and marketing strategy from commercialization and growth.
• Drive all aspects of brand strategy, positioning, messaging, and multichannel marketing plans.
• Lead pre-launch and launch activities including KOL engagement, disease awareness campaigns, and patient advocacy partnerships.
• Conduct in-depth market analysis including competitive landscape, customer insights, and forecasting.
• Translate scientific and clinical data into impactful marketing messages for physicians, patients, and caregivers.
• Collaborate with patient advocacy groups to ensure the voice of the patient is integrated into marketing strategies.
• Create tailored solutions for rare patient populations, ensuring accessibility, awareness, and education.
• Establish differentiated disease awareness and educational campaigns to support early diagnosis and treatment access.
• Collaborate with cross-functional launch teams, including Medical Affairs, Market Access, Regulatory, and Clinical Development, to ensure readiness and alignment.
• Cross-Functional & External Leadership: Partner closely with Patient Advocacy, Access & Reimbursement, and Field Medical to ensure cohesive execution of commercial strategy.
• Build and nurture strong relationships with external stakeholders, including key opinion leaders, advocacy groups, patient organizations, and specialty providers.
• Serve as the primary point of contact for marketing agencies, consultants, and vendors supporting the rare disease program.
• Team Leadership & Execution: Hire, lead, and mentor a growing marketing team capable of executing high-impact campaigns in complex and underserved markets.
• Foster a culture of innovation, accountability, and patient-centricity throughout the commercial organization.
• Ensure all marketing tactics are compliant with regulatory and legal standards, including collaboration with internal Compliance teams.
• Program & Budget Oversight: Oversee the development and management of the rare disease program marketing budget.
• Track and evaluate key performance indicators to optimize campaign effectiveness and ROI.

Preferred Qualifications

• MBA or advanced degree

Benefits

• No benefits info provided.

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