Web Program Manager

4+ years of experience managing web projects or programs with enterprise CMS platforms.
Proficiency in using headless CMS tools to structure, publish, and optimize content.
Comfortable training others on web content workflows and acting as a subject matter expert.
Familiar with tools like Google Tag Manager and concepts of basic web personalization.
Demonstrated ability to lead cross-functional teams and deliver on web-related initiatives.
Strong communication skills with experience sharing updates in Slack and executive reports.

Manage the full content process in the Yext Knowledge Graph CMS, from writing to publishing and optimization.
Create and update key content types like blog posts, authors, quotes, product pages, and supporting resources.
Lead website personalization campaigns, partnering with Marketing Ops and using tools like GA4 and Optimizely.
Coordinate with engineers, designers, and marketers to deliver web improvements that support business needs and enhance customer experience.
Advocate for UX and engineering best practices while balancing stakeholder input and business priorities.
Make smart trade-offs when needed to maintain momentum while keeping quality and user needs in focus.
Execute site-wide updates, such as banners, call-to-action (CTA) placements, and multi-language campaign pages.
Maintain and prioritize the intake queue, collaborating with multiple stakeholders and providing transparency across projects.
Keep the CMS organized by removing outdated entities, updating fields, and improving documentation.
Troubleshoot and propose technical solutions by understanding the CMS platform’s capabilities.
Report progress regularly through Slack, sprint updates, and tools like Jira and Asana.

Experience with localization platforms such as Smartling.
Background in A/B testing, digital experimentation, or website conversion strategies.
Past work on B2B SaaS or complex enterprise websites.