Web Optimization Manager - Cro

Web Optimization Manager – Cro

3+ years of digital marketing and optimization experience (A/B and multivariate testing, lead generation, web analytics)
Strong experience with Adobe Target or similar experimentation/personalization tools
Strong analytical, problem-solving, and decision-making skills
Deep expertise with Adobe Analytics or similar web analytics software
Motivated, self-starter attitude, highly organized and strong attention to detail
Ability to work independently as well as in a team-oriented environment
Excellent written and oral communication skills
Experience with workflow tools such as JIRA

Identify, develop and execute A/B tests to improve BambooHR website conversion and drive revenue growth.
Communicate test results to share learnings and insights with stakeholders across broader teams. Celebrate successes.
Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses.
Work with partners to execute the optimization test roadmap.
Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement.
Collaborate with teams responsible for paid search, email, social media and other inbound channels to optimize each conversion path.
Identify poorly performing pages and experiences; develop ideas to boost performance and conversion rate.
Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences.
Know our target audience and how to connect with them.
Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion.
Make data-driven decisions to optimize web performance by marrying quantitative and qualitative data.
Partner closely with UX and Design teams to identify testing opportunities and develop creative to support the testing program.