Web Marketing Manager

Web Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience in web marketing or digital marketing roles with ownership of the website
• Growth focus with a track record of helping businesses grow through best in class website, SEO, and SEM management
• Experience in website migrations, CMS procurement, and vendor management
• Previously built an end to end web analytics framework using tools like Google Analytics/SEMrush and CMS platforms like Webflow, Hubspot, or Contentful
• Ability to take raw data and create always on dashboards and provide ways to visualize the data in ways that matter to your individual stakeholders
• Knowledge of HTML/CSS with the ability to communicate appropriately to those who do and to those who don’t have this knowledge
• Expertise in managing budgets across procured systems, agency support, and campaigns
• Highly organized and able to prioritize needle-moving projects without letting things fall through the cracks

Responsibilities

• Manage the end-to-end process of website migration to ensure a seamless transition with minimal downtime
• Own the procurement process, define business requirements for the new CMS platform and evaluate vendors based on scalability, usability, and SEO capabilities
• Collaborate with PMM, IT, engineering, design, content and agency resources to ensure data integrity and functionality during migration
• Develop and implement CRO and SEO strategies to improve organic search rankings, increase traffic, and website conversions
• Manage SEM budget and campaigns, including keyword research, ad copy development, bid optimization and competitor analysis to maximize ROI
• Build out long term strategy to scale growth aligning with business goals and execute on deliverables necessary
• Influence the website redesign process by providing strategic input on UX, SEO, and CRO while ensuring brand guidelines are met
• Partner with web developers internally and externally, designers, and content creators to ensure the redesigned website improves engagement and conversion rates
• Create and actively own KPIs for mobile responsiveness, accessibility, and performance optimization
• Develop relationships with sales, engineering, operations, product, IT, and marketing teams to align digital strategies with broader business goals
• Provide insights from web analytics to inform product positioning, sales enablement strategies, operational frameworks, and marketing campaigns
• Create a framework for stakeholders to work with you and ensure deliverables are properly scoped out and delivered with a standard of high quality on the agreed upon timelines
• Monitor and report on key web performance metrics related to general website health, technical SEO, SEO, SEM, and CRO
• Build out the entire analytics framework for Web/SEO by being an expert in the tools and systems currently in use along with what you will procure and onboard
• Present actionable insights to executive and cross-functional stakeholders to bring visibility into high level performance and drive continuous improvement across digital channels respectively

Preferred Qualifications

No preferred qualifications provided.