VP – Product Marketing - Consumer Apps - Wallet & Shop

VP – Product Marketing – Consumer Apps – Wallet & Shop

12+ years of experience in Product Marketing, Product Management, or a related field within a tech company that serves people and businesses
Proven ability to balance both inbound (product management) and outbound (marketing) responsibilities
Experience launching and scaling Consumer, Business and B2B2C products with measurable success
Strong ability to analyze data and apply insights to product decisions
Exceptional communication and storytelling skills, with experience crafting product messaging and working with PR/media
Entrepreneurial mindset with a track record of building and shipping high-impact products
Experience in competitive analysis, user studies, and market research
Comfortable working in a fast-paced, cross-functional environment with frequent ambiguity

Gather customer insights, conduct market research, and translate data into actionable product features
Align product teams and cross functional partners. Work closely with engineering and design teams to shape the development of new features and enhancements
Develop business cases and prioritize product initiatives based on user impact, customer impact, business goals, and feasibility
Ensure seamless execution from ideation to launch, balancing trade-offs effectively
Craft compelling product messaging and positioning that clearly articulates value propositions
Lead product launches, collaborating with marketing, communications, and PR teams to ensure impactful campaigns
Create and refine customer narratives, ensuring consistency across all marketing and sales channels
Serve as a thought leader and spokesperson, representing the product to external stakeholders, media, and customers
Work closely with product, design, engineering, operations, sales, and data science to drive development direction and prioritization, and drive product adoption and growth
Align teams on key priorities and strategic direction
Develop partnerships that expand the product’s reach and impact
Ensure a high-quality product experience and maintain a high bar for execution

MBA or advanced degree in Business, Marketing, Product design or a related field
Strong knowledge of marketplace, marketing and/or affiliate technology use and deployment
Public speaking and media experience as a product representative
Deep knowledge of IAM (Identity and Access Management) and experience building platforms with IAM as a cornerstone is a large plus