VP product marketing

VP product marketing

Requirements

• Deep expertise in B2B, B2B2C and B2C product strategy
• Exceptional communication and stakeholder management skills
• Ability to navigate ambiguity and thrive in fast-paced, high-growth environments

Responsibilities

• Understand key business issues and develop marketing plans for core product categories including: frontline care, surgical solutions, lab & diagnostics
• Develop and implement marketing strategies to drive product awareness and growth
• Establish clear and effective product positioning to differentiate offerings in the marketplace
• Work closely with product teams, sales, and marketing to ensure appropriate prioritization and cohesive strategy execution across all marketing and communication materials
• Oversee the organization and implementation of strategic initiatives to promote new product introductions
• Equip the sales team with the necessary tools, training, and content to drive growth
• Publish results of product impact to increase awareness
• Partner with 28 product divisions on strategic planning process to align on long term growth plans
• Collaborate with marketing departments—including performance marketing, data, & analytics, brand strategy & creative services, sales & marketing training, and corporate communications—to deliver plans
• Serve as a change leader in leading the organizational changes required to create and sustain product marketing capabilities in a frequent and proactive manner
• Work with executive leadership to shape business strategy using data, market and business intelligence-driven insights
• Establish and define key performance indicators to measure the success of marketing initiatives
• Use data to optimize product conversions and drive value with key partners
• Obtain customer feedback, conduct market research, and competitive analysis to inform product positioning, messaging, and go-to-market strategies
• Evaluate and refine existing workflows to eliminate redundancies, reduce waste, and improve overall productivity
• Develop and enforce standardized methods for completing tasks to ensure consistency and quality across the organization
• Establish a culture of continuous improvement by regularly reviewing processes, gathering feedback, and making necessary adjustments
• Build self-service resource center to accelerate marketing support for product divisions
• Lead team alignment to support strategic goals
• Develop high-performing marketing team that embodies agility, collaboration, and accountability
• Cultivate a performance-oriented culture grounded in experimentation, learning, and continuous improvement
• Work alongside product teams to foster talent growth and explore career advancement opportunities

Preferred Qualifications

No preferred qualifications provided.