VP – Media and CX Strategy
| Company | HLK |
|---|---|
| Location | St. Louis, MO, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s degree in related communications, marketing or media field
- 15+ years of demonstrated success in media planning and buying
- Minimum of seven years of experience managing and developing media talent at all levels
- Proficient in paid media channels, including programmatic display, native, video, streaming video and audio, location-based platforms, social platforms, Google Suite (paid search, YouTube, Gmail), trade publications/sites, linear TV, DRTV, out-of-home, and print
- An up-to-date knowledge of all key consumer insight tools, including DMPs, digital resources, data insight and execution tools
- Excellent communication, reasoning and problem-solving skills
Responsibilities
- Responsible for leading the media team and their management of client business throughout the entire strategic, planning and buying process
- Serve as lead media contact on at least one or two clients for the agency, as well as manage a team of media strategists who are leading the work across all additional HLK clients
- Fuel and empower the team to develop compelling media recommendations that drive new, tactical thinking and creativity within the agency
- Improve and continually optimize ways of working within the department and broadly in the agency across media and cx roles on client teams
- Lead CX strategists through analytics and reporting job responsibilities to ensure we are driving real-time improvements to client media plans
- Develop a tight partnership with key agency business leads for oversight in all media operations to ensure appropriate resource allocation
- Analyze the media needs for our entire client portfolio and recommend tools and systems necessary to achieve maximum effectiveness for all campaigns
- Ensure the team is properly trained on all internal procedures, best practices and media tools
- Meet with media representatives to keep abreast of new technologies and industry trends as well as potential client opportunities
- Ensure appropriate staff utilization to efficiently meet the needs of our clients
Preferred Qualifications
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No preferred qualifications provided.