VP Marketing for Enterprise Subscriptions

VP Marketing for Enterprise Subscriptions

Requirements

• At least 15 years of experience in a commercial role within a subscription business; experience working in media or publishing sectors is a plus
• Experience building subscription businesses
• Experience building and leading high-performing teams, with a proven ability to attract, develop, and retain top talent while fostering a culture of collaboration, accountability, and results
• Experience using data effectively to make decisions
• Ability to look ahead to understand how market trends will impact the business and pivot accordingly
• A strategic mindset with the ability to connect day-to-day work to broader business goals
• Ability to see the ‘big picture’ and turn individual tactics into programs of work
• Experience effectively working in a matrixed company model
• Strong negotiation and influencing skills
• Experience leading with a growth mindset
• Ability to manage workload effectively in a fast paced environment

Responsibilities

• Manage a team to deliver on subscription, revenue, lead generation, customer engagement, and other goals
• Collaborate closely with Enterprise Subscription sales leadership on the goals, strategies, and plans required to deliver on fiscal year revenue and subscription targets
• Articulate the annual/quarterly strategies that ladder up to overall goals and ensure teams are delivering on their goals
• Provide strategic direction to the Enterprise marketing team to ensure each area understands their contribution to the overall goals and strategy and can build plans to meet goals
• Provide holistic marketing plans across all areas in the Enterprise Subscriptions marketing team – lead generation / sales enablement, engagement, and product propositions, ensuring on time and on budget delivery of the plans
• Help define audience segments and use customer insights to drive growth
• Serve as a champion for the customer across the company
• Communicate key opportunities, business risks, and mitigation plans to leadership teams across the organization
• Report on business performance through quarterly business reviews and senior leadership updates in conjunction with Enterprise Subscription sales leadership
• Partner with finance, product, marketing, insight, and editorial leads to ensure all teams are aligned to and working toward strategic goals
• Work closely with data and insight to find opportunities and build business cases that will accelerate subscriber and revenue growth
• Understand the competitive landscape to identify market opportunities and risks

Preferred Qualifications

No preferred qualifications provided.