VP – Marketing

VP – Marketing

Requirements

• 15+ years in marketing with a proven track record of accomplishment and driving growth and operational efficiency in a high-growth SaaS environment
• Proven ability to influence across an organization to lead and develop high-performing teams
• Someone who doesn’t hesitate to roll-up their sleeves and get in the details and – ideally with experience working for both large and small companies
• A desire to engage internally and externally to understand customer needs and translate those into creative and effective campaigns
• Strong ability to translate data into actionable insights
• Proficiency in digital marketing tools, including marketing automation and revenue technologies, preferably Salesforce
• Excellent verbal and written communication skills, with the ability to influence and collaborate with senior leadership and cross-functional teams
• Strong focus on continuous improvement and innovation
• Deep understanding of customer needs and alignment with operations

Responsibilities

• Lead, mentor, and develop team members to ensure strong performance and professional growth
• Foster a collaborative, high-performance culture and motivational environment that supports the company’s goals and exceeds all targeted business objectives
• Identify opportunities for process improvement and automation in marketing to streamline workflows and enhance the efficiency of marketing functions
• Drive clear roles and responsibilities including accountability frameworks and metrics to drive results
• Prepare and own the marketing budget to ensure cost-efficient growth and allocate resources effectively to maximize ROI
• Working across all channels, leverage data-driven insights to optimize campaigns to drive revenue and retention, consistently generating and testing new strategies
• Build repeatable marketing-to-sales and marketing-to-success handoff processes to improve lead quality and conversion rates
• Establish metrics for acquisition and retention, analyze and assess performance data to optimize the marketing mix across audiences, channels, and marketplaces (including optimizing lead attribution, target lists, messaging, and positioning and aligning campaigns with the target account lists and optimize cost per lead/opportunity)
• Manage advertising budget and deliver new user growth expectations while maintaining CAC goals, funnel optimization, and forecasting
• Analyze marketing data and KPIs to measure performance, identify trends, and optimize campaigns for maximum ROI
• Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting
• Understand customer needs and personas across our range of products; streamline positioning and messaging to ensure consistency and impact
• Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
• Work closely with sales to equip them with the tools needed to excel in customer conversations
• Conduct competitive analysis to identify market opportunities and inform product development
• Work with business line leads to optimize the customer journey, using customer profiles, personas and use cases
• Oversee Brand, PR and Events marketing team
• Maintain brand standards, ensuring consistency across all channels and touch points
• Build and maintain relationships with key stakeholders, including clients, partners and key industry members
• Lead the development of integrated marketing and communication strategies, external and internal, that shapes messaging to target audiences
• Develop and execute PR strategies to enhance the company’s public image and reputation
• Manage media relations across leading news outlets and trade publications, including drafting press releases, coordinating interviews, and responding to media inquiries
• Organize and oversee events, including product launches, conferences, and community outreach initiatives
• Monitor and analyze PR metrics to assess the effectiveness of campaigns and make data-driven adjustments.

Preferred Qualifications

• Bachelor’s degree in marketing, business, or other relevant degree preferred
• A passion for accelerating sustainability and delivering a world worthy of future generations: experience in the energy transition markets a plus, but not required