VP Marketing
| Company | Plexus Worldwide |
|---|---|
| Location | Scottsdale, AZ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s in marketing required
- MBA or advanced degree preferred
- 15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred)
- Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs
- Strong design and storytelling instinct with the ability to lead high-performance creative teams
- Proven ability to translate brand strategy into tangible business results
- Skilled in using marketing tech stacks, performance dashboards, and PM systems to manage delivery
- Strong cross-functional leadership and influence across global teams
- Able to make informed decisions quickly, iterate on strategy, and pivot in fast-moving environments
Responsibilities
- Define and execute the brand’s voice, visuals, and positioning globally
- Use data to guide segmentation, messaging, and design that resonates with target personas
- Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement
- Collaborate with Product Team to ensure alignment with brand and business goals
- Own and optimize brand presentation across all marketing channels and digital platforms
- Align brand marketing with field incentives and behavior drivers rooted in the compensation model
- Translate company-level priorities into actionable marketing plans and dashboards
- Supervise and guide internal creative teams to produce best-in-class, brand-aligned content
Preferred Qualifications
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No preferred qualifications provided.