VP & Global Head of Integrated Marketing

VP & Global Head of Integrated Marketing

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 15+ years of experience in customer lifecycle, marketing, or a related field, with at least 5 years in a leadership role managing multiple marketing or customer-facing functions.
• Proven track record of developing and executing successful, integrated customer strategies that have driven significant business impact, ideally within a B2B services or staffing/recruiting environment.
• Strong understanding of customer segmentation, personalization, engagement, and product marketing best practices.
• Experience with AI and machine learning applications in marketing is a significant plus.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Strong leadership and team-building skills, with a passion for developing talent across diverse marketing and customer-focused disciplines.
• Experience working in a global organization is preferred.
• Experience developing B2B and B2C customer relationship management strategies. Experience with two-sided marketplaces (connecting buyers and sellers, or in this case, clients and candidates) is a strong plus.

Responsibilities

• Develop and own the overall global customer relationship management strategy, encompassing the entire lifecycle for both clients and candidates (acquisition, growth, retention, reactivation, and success) and integrating the perspectives of Product Marketing, Customer Insights, and Customer Lifecycle.
• Define a clear vision for the future of the customer Life Cycle marketing at Robert Half, incorporating industry best practices, emerging technologies (especially AI), and a digital-first approach.
• Establish key performance indicators (KPIs) and metrics to measure the success of all customer-facing initiatives and drive continuous improvement.
• Develop and Govern a roadmap and get cross-functional buy-in.
• Lead the strategic utilization and optimization of our core MarTech stack, including Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Domo.
• Ensure seamless integration and data flow between these platforms to create a unified view of the customer (client, candidate, and recruiter).
• Evaluate and recommend new technologies and tools to enhance our Customer Engagement strategy.
• Oversee the implementation and ongoing management of these technologies, working closely with IT and other relevant teams.
• Lead the Customer Insights & Analytics team to develop and implement a sophisticated customer segmentation strategy based on behavioral, demographic, and transactional data, specifically segmenting both client companies and candidates.
• Drive the creation of highly personalized journeys and experiences across all channels (email, web, mobile, social, etc.) tailored to both client needs and candidate aspirations.
• Leverage AI and machine learning to automate and optimize personalization efforts, improving relevance and engagement for all segments.
• Design and execute innovative, multi-channel customer engagement programs that drive desired behaviors and outcomes across all stages of the lifecycle for both clients and candidates.
• Oversee the Product Marketing team to create compelling content and campaigns that resonate with different customer segments and effectively position our services to both clients and candidates. This includes marketing our core staffing services and Protiviti’s consulting offerings.
• Develop and manage customer communication calendars, ensuring consistent and relevant messaging to all audiences.
• Implement A/B testing and other optimization techniques to continuously improve campaign performance.
• Directly manage the Customer Insights & Analytics team to provide data-driven insights that inform customer lifecycle strategy, product marketing, initiatives for both clients and candidates.
• Utilize Domo and other reporting tools to track and analyze customer lifecycle performance, identify trends, and generate actionable insights for all customer-facing teams.
• Ensure data privacy and compliance with all relevant regulations (e.g., GDPR, CCPA).
• Lead the development of an integrated customer engagement strategy and build a Customer Lifecycle team to develop and implement strategies that drive the acquisition, growth, retention and reactivation of customers.
• Directly manage the Product Marketing team, ensuring close alignment between service positioning, messaging, and the overall customer lifecycle strategy.
• Guide go-to-market strategies for new service offerings and features, ensuring a customer-centric approach for both client and candidate audiences.
• Work with Product Marketing to develop compelling narratives and value propositions for both our staffing and consulting services.
• Build, lead, mentor, and inspire a high-performing team encompassing Customer Lifecycle Management, Product Marketing, and Customer Insights & Analytics.
• Foster a culture of collaboration, innovation, data-driven decision-making, and continuous learning.
• Provide coaching and development opportunities to help team members grow their skills and expertise.
• Work closely with Sales, Operations, Technology, and other departments to ensure alignment and achieve shared goals.
• Act as a champion for the customer (clients, candidates, and recruiters) within the organization, advocating for their needs and perspectives.

Preferred Qualifications

• Experience working in a global organization is preferred.
• Experience developing B2B and B2C customer relationship management strategies. Experience with two-sided marketplaces (connecting buyers and sellers, or in this case, clients and candidates) is a strong plus.