VP – Creative
Company | Sony Pictures Entertainment |
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Location | Miami, FL, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | MBA |
Experience Level | Expert or higher |
Requirements
- 10+ years of experience in creative roles, with at least 10 years in a leadership capacity, preferably in television, media, or entertainment. Extensive experience in the digital space.
- Proven track record of developing digital and linear creative assets for major entertainment or media brands.
- Strong portfolio showcasing high-quality creative campaigns across multiple platforms (Digital and TV).
- Expertise in overseeing video production, editing, graphic design, and content creation for television and entertainment.
- Proficient in industry-standard creative software (Adobe Creative Suite, Final Cut Pro, etc.) and Office Suite.
- Ability to create decks and present in person and virtually.
- Extensive experience with creation of engaging content on digital platforms (Meta, Google, TikTok, X, Amazon, etc.).
- Excellent leadership, communication, and organizational skills with the ability to inspire and direct a team of creative professionals.
- Deep understanding of broadcast production, digital marketing trends, and the evolving entertainment landscape.
- Ability to manage multiple responsibilities and projects.
- Full Fluency in English and Spanish are required (written/spoken). Portuguese is a plus.
Responsibilities
- Lead the creative development of online, offline, and on-air campaigns for shows, network promotions, branded content and new products.
- Provide creative direction for SPE’s assets in Latin America, ensuring all output aligns with the brand’s tone and aesthetic.
- Mentor and manage the creative services team, including designers, copywriters, video editors, and motion graphic artists, ensuring innovative and high-quality creative deliverables.
- Collaborate with marketing, programming, and content production teams to design creative campaigns that support all new product launches, channel branding, and promotional efforts.
- Develop digital and linear promotional assets for content priorities, events, and specials to maximize viewer engagement and ratings.
- Ensure that all creative work enhances the business’s competitive edge in a fast-paced and evolving entertainment landscape.
- Reinforce and guide internal requests for all Branding needs.
- Oversee the execution of a consistent and engaging visual and creative identity for the different businesses and brands across all platforms, including broadcast, streaming, digital, and events.
- Innovate new ways to push the brand forward visually while maintaining continuity and brand guidelines.
- Ensure all creative assets adhere to compliance and copyright standards.
- Oversee all SPE and SPT Brand architecture, guidelines and applications are met in all creative executions.
- Work closely with content producers, product, marketing, and DABI (data analytics and business intelligence) teams to understand creative needs for both new and existing programming.
- Partner with external agencies, production companies, and freelancers as necessary to deliver top-tier creative assets.
- Manage multiple creative projects, balancing priorities and timelines to ensure timely delivery of assets that meet the business and creative goals.
- Foster a collaborative environment, motivating the team to develop breakthrough creative work.
- Stay current with the latest trends in the entertainment industry, marketing, and technology to ensure the creative output is fresh, cutting-edge, and engaging.
- Continuously seek ways to push the envelope in creative content production and storytelling for TV and digital platforms.
Preferred Qualifications
- MBA preferred.