VP – Advocacy Press and Member Communications

VP – Advocacy Press and Member Communications

Requirements

• Bachelor’s degree in Communications, Journalism, or related field.
• 10+ years of experience in the media and public relations field.
• 7+ years of experience managing a team.
• Knowledge and understanding of electric cooperatives, the cooperative difference, and the public policy issues related to the industry.
• Knowledge of Capitol Hill and federal agencies, including key inflection points and stakeholders, and an ability to proactively leverage them to shape positive outcomes.
• Knowledge and extensive experience working in the earned media and public relations space.
• Ability to successfully navigate crisis situations and engage in crisis communications efforts with speed and attention to detail.
• Knowledge of the latest developments in the earned and paid media space and the broader public relations industry.

Responsibilities

• Leads NRECA’s media relations program, crafting strategies that align with the Association’s strategic priorities.
• Drives effective earned media outreach to position NRECA and its members as thought leaders across national, Beltway, trade, regional, and local media outlets.
• Oversees the association’s beltway advertising campaign, guiding its management to enhance NRECA’s positioning and presence with key audiences.
• Spearheads strategic communications campaigns designed to elevate the profile of the association.
• Supports communications needs of the leadership of NRECA’s Board of Directors, including supporting the production of monthly board updates, drafts remarks and presentations.
• Directs media training for the senior leadership of NRECA and membership.
• Serves as a primary contact for electric cooperatives in times of crisis.
• Manages the implementation of NRECA’s crisis communications plan and relevant drills.
• Manages NRECA’s member communications strategy on advocacy priorities.
• Leads the execution and management of a comprehensive social media strategy to amplify advocacy messages and enhance brand visibility and engagement across key platforms.
• Operates as a team player to recognize opportunities in their infancy and work collaboratively to achieve successful outcomes.

Preferred Qualifications

No preferred qualifications provided.