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Visual Merchandising Manager
Company | Bubble Skincare |
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Location | New York, NY, USA |
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Salary | $80000 – $105000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- Bachelor’s degree in Marketing, Visual Merchandising, Design, or a related field.
- 5+ years of experience in visual merchandising with strong exposure to marketing and branding integration in the skincare, beauty, or lifestyle sector.
- A proven track record of aligning visual merchandising strategies with marketing campaigns to drive brand and sales goals.
- Creative with the ability to translate brand identity into compelling displays and layouts.
- Proficiency in analyzing retail metrics to inform visual strategies.
- Strong project management skills, with experience in multi-channel campaign execution.
Responsibilities
- Lead the development and execution of visual merchandising projects that reinforce Bubble’s marketing campaigns and brand narrative.
- Create guidelines and organize processes to create seamless collaboration between the creative, sales, and retail teams.
- Collaborate with VP of Brand & Director of Communications to align visual merchandising with promotional themes, launches, and seasonal strategies.
- Analyze and communicate retail merchandising guidelines.
- Partner with retailers to maintain Bubble’s visual standards, customizing layouts to maximize regional appeal and performance.
- Partner with Bubble creative team, collaborating to create disruptive, engaging, and best-in-class displays in all global retailers.
- Oversee setup and instructions for key launches, events, and retail activations.
- Ensure seamless alignment between in-store, digital, and social media brand representations.
- Collaborate with e-commerce teams of every retailer to enhance the online visual shopping experience, complementing in-store efforts.
- Partner closely with sales, education, brand, and creative to create clear, cohesive, and effective design & messaging briefs.
- Become an extension of the creative team, inventing new and exciting ways to display products, ensuring merchandising strategies amplify objectives and resonate with our audience.
- Manage process, ensuring creative and operations have adequate timelines to create and execute all retail features and displays.
- Identify and eliminate current process inefficiencies.
- Use sales data and customer insights to evaluate the effectiveness of visual merchandising initiatives.
- Implement data-driven adjustments to maximize product visibility and engagement.
- Coordinate with external vendors to source high-quality, on-brand materials.
- Manage the visual merchandising budget, ensuring cost-effective execution.
- Provide guidance to retail partners to maintain consistent brand execution across locations.
Preferred Qualifications
No preferred qualifications provided.