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Vice President – Streaming Yield
Company | FOX |
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Location | New York, NY, USA |
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Salary | $154500 – $222500 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Expert or higher |
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Requirements
- 10-15+ years of experience in digital advertising
- 5-10+ years of experience managing digital pricing and inventory including the management of streaming video
- Experienced in building and driving ad monetization strategies specific to the trends and opportunities of streaming video
- Experienced in building detailed reporting and data visualizations to tell a story and develop strategies
- Experienced in leading teams and implementing effective processes
- Strong ability to work and collaborate with other teams to drive cross-functional success
- Effective communicator with the ability to educate all levels of the organization to ensure alignment on strategies and priorities
- Proficient in digital ad servers, BI tools (Tableau a plus) and sales planning and order management systems (Salesforce, AOS)
Responsibilities
- Optimize revenue across Fox’s streaming ad inventory by identifying areas of opportunity to drive monetization through the growth of both inventory supply and marketplace demand
- Develop pricing and inventory Sales tools related to streaming to drive adoption, packaging and demand
- Lead efforts to build efficiencies and processes around Streaming and the integration into the One Fox ad product to generate scale and volume
- Build a reporting and analysis suite that will both drive yield management and assist executive leadership in understanding performance, trends and opportunities
- Build cross-functional strategies unique to the streaming marketplace to drive scale and demand across the entire suite of streaming ad products
- Partner with sales to develop rate cards and manage all pricing decisions across this inventory with a focus on maximizing yield
- Forecast inventory capacities across all aspects of Streaming, and forecast transactional avails for contextual and audience targeted campaigns
Preferred Qualifications
No preferred qualifications provided.