Vice President – Paid Media
| Company | Highwire |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years of paid media experience in an agency or integrated marketing environment
- Proven success in building and managing complex media programs across paid social, SEM, display, and video
- Deep understanding of B2B and/or healthcare/tech sectors
- Strong client-facing communication and presentation skills
- Track record of mentoring and growing high-performing teams
- Expertise in media buying tools (Google Ads, LinkedIn Campaign Manager, Meta Business Manager, DV360, etc.) and analytics platforms (Google Analytics, Looker Studio, etc.)
- Strategic thinker who can link media plans to business objectives
- Entrepreneurial mindset and a desire to shape and grow a practice area
Responsibilities
- Lead omnichannel paid media strategy for B2B and B2C campaigns, with a focus on technology and healthcare sectors.
- Partner with cross-functional teams to align media strategy with client goals from brand building to performance-driven lead generation.
- Bring a strategic point of view to both ongoing client work and high-profile tentpole moments.
- Oversee paid social, SEM, programmatic display, and media partnerships.
- Evaluate emerging media opportunities and implement innovative media strategies tailored to client objectives.
- Ensure executional excellence from planning through reporting and optimization.
- Serve as a trusted senior advisor to clients, providing strategic guidance, data-driven insights, and clear communication.
- Lead presentations and answer tough questions with confidence and clarity.
- Build strong, lasting client relationships rooted in trust and results.
- Lead and develop a growing team of media specialists.
- Foster a collaborative, high-performance culture with a focus on empowerment, accountability, and continuous learning.
- Collaborate with analytics leads to establish KPIs, monitor performance, and deliver actionable insights.
- Use data to drive constant refinement and prove ROI.
- Lead paid media strategy for new business pitches and support cross-functional go-to-market efforts.
- Represent Highwire through thought leadership opportunities, presentations, and industry engagement.
Preferred Qualifications
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No preferred qualifications provided.