Vice President of Digital Product & Development
| Company | Insomnia Cookies |
|---|---|
| Location | Philadelphia, PA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- 10+ years of progressive experience in digital product and technology leadership
- Proven success leading ecommerce or consumer-facing digital platforms (DTC or QSR experience preferred)
- Strong technical acumen and experience working directly with engineering and QA teams
- Deep understanding of agile methodologies, design thinking, and iterative product development
- Experience managing high-performing cross-functional teams in product, engineering, and analytics
- Excellent communication skills and comfort presenting to executive stakeholders and board-level leaders
- Data-driven mindset with strong knowledge of analytics platforms, A/B testing, and BI tools
- BA/BS in Computer Science, Engineering, or related field (MBA a plus)
Responsibilities
- Define and evangelize a multi-year digital product and platform strategy that aligns with Insomnia’s growth goals
- Translate company objectives into a scalable product and technical roadmap, grounded in data, insights, and innovation
- Be the internal champion for digital transformation and experience excellence across customer, bakery, and corporate touchpoints
- Oversee the full product lifecycle: from discovery and concepting to delivery and optimization
- Ensure our ecommerce, loyalty, and mobile platforms deliver seamless, engaging, and high-converting customer experiences
- Lead usability, experimentation, and feedback loops to continuously improve the end-user journey
- Partner with the Director of Engineering to set development standards, architecture direction, and quality benchmarks
- Advocate for efficient, modern engineering practices, including CI/CD, automated testing, and cloud infrastructure
- Collaborate to balance tech debt reduction with forward-looking platform enhancements
- Manage and mentor a growing team including a Product Manager, Business Analyst, and Director of Engineering
- Foster a collaborative, inclusive, high-accountability environment rooted in curiosity and results
- Recruit, develop, and retain top-tier digital talent
- Serve as the connective tissue between technology and business units, communicating priorities, progress, and pivots
- Partner with Marketing, Brand, and Growth to drive traffic and conversion through digital channels
- Work with Operations and Customer Experience to identify friction points and create tools that drive efficiency and satisfaction
- Set and track KPIs for all digital products and technical initiatives (e.g. conversion, uptime, page speed, app store ratings)
- Leverage analytics, user research, and testing to guide roadmap and feature prioritization
- Own budget planning and vendor/partner management for digital products
Preferred Qualifications
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No preferred qualifications provided.