Skip to content
Vice President – Marketing Research – Insights and Analytics
| Company | Zeno Group |
|---|
| Location | Chicago, IL, USA |
|---|
| Salary | $108000 – $171000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior, Expert or higher |
|---|
Requirements
- 8+ years of experience in marketing analytics, consumer insights, consulting or business intelligence.
- Hands-on experience with AI, automation, and predictive analytics- you’re not afraid to get into the data trenches.
- Expertise in key tools, from data visualization and social listening to automation.
- Deep understanding of consumers and the marketing ecosystem.
Responsibilities
- Revolutionize analytics: Ditch outdated reporting methods and introduce cutting-edge ways to extract insights from complex data sets.
- Bridge creativity and data: Partner with media, creative, and strategy teams to weave insights into bold, audience-first campaigns.
- Predict what’s next: Implement AI-driven analytics, audience modeling, and predictive strategies that position brands ahead of the curve.
- Inspire action: Transform raw data into compelling narratives that drive real business impact—not just reports that sit unread in a dashboard.
- Champion data culture: Model and help to build an insights-first mindset across the organization, ensuring teams leverage data to inform every strategic move.
- Optimize, measure, repeat: Develop smart performance frameworks that ensure our marketing efforts continuously improve and evolve.
- Lead the charge: Mentor a team of curious, data-obsessed individuals while influencing the future of analytics and predictive intelligence within our business.
- Stay ahead of the game: Monitor industry shifts, emerging tech, and behavioral trends—bringing fresh ideas to the table before anyone else.
Preferred Qualifications
- A vision for what’s next- you’re not just following trends, you’re setting them.
- Technical depth & strategic thinking- you can move seamlessly from big picture storytelling to deep statistical analysis.
- Proven methodologies for leveraging research to cull insights and turning that data into action that can be analyzed to achieve a flywheel of meaningful results.
- A passion for turning insights into impact.
- Previous experience in an agency or similar client-centric, professional services environment.
