Vice President – Integrated Marketing

Vice President – Integrated Marketing

Requirements

• Bachelor’s degree in integrated marketing, journalism, communications, or a related field.
• Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment.
• Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content’s role in driving awareness.
• Experience briefing and collaborating effectively with creative (design) and production teams.
• Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles.
• Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts.
• Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions.
• Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously.
• A proactive, solutions-oriented mindset with a strong commitment to client success.

Responsibilities

• Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level.
• Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement.
• Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches.
• Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets.
• Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations.
• Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes.
• Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account.
• Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience.
• Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency’s integrated marketing successes.

Preferred Qualifications

• Genuine passion for tech PR and excitement to expand the team.