Vice President – Futureplan Marketing
| Company | Ascensus |
|---|---|
| Location | Horsham, PA, USA, Newton, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Expert or higher |
Requirements
- Growth-oriented marketing leader with ability to translate ideas into commercial outcomes
- Proven success managing complex projects, influencing others and working successfully in a highly collaborative team-oriented environment.
- Demonstrate resilience and ability to make decisions in challenging or ambiguous circumstances; comfortably shift gears in response to emerging priorities.
- Superior communication skills – written and verbal
- Effective decision-making, problem-solving, and follow-through skills
- Foster teamwork, inclusivity, collaboration, positivity, while cultivating accountability and ownership
- Build positive, effective relationships with stakeholders at all levels
- Proven ability to recruit, develop and manage high-performing teams
- Demonstrate commitment to personal development and continuous learning
- Specific experience in B2B and Retirement marketing essential
- Minimum of 15 years of related experience.
- Four-year college degree, marketing/communications, or related field; Masters degree highly desired
Responsibilities
- Define marketing strategy based on understanding of the FuturePlan multi-year strategic growth plan, market segmentation, customer behavior and competitive landscape.
- Lead and drive results by influencing cross-functional resources, gaining buy-in from key stakeholders, and encouraging all to bring their best thinking to position marketing initiatives for success.
- Develop and maintain relationships with FuturePlan Sales, seeking input on client needs and marketing programs/messaging, as well as keeping teams informed of all marketing efforts and the effectiveness of those efforts.
- Inspire and develop the FuturePlan Marketing team through transparent communications, respect and inclusion, clear goals and expectations, empowerment, and a shared vision for marketing excellence.
- Develop and oversee execution marketing programs to support FuturePlan growth and retention objectives, including key offerings including 3(16), cash balance, institutional MEPs and PEPs, and actuarial services.
- Improve FuturePlan brand familiarity and articulate differentiation by clarifying our value proposition and developing effective messaging to communicate that value proposition and how products/services address needs that is translated across sales and marketing channels: sales enablement content, web, PR, social media, thought leadership, partnerships, events.
- Develop marketing programs and content to support sales.
- Oversee budgeting process for FuturePlan marketing with a commitment to transparency, effectiveness, and efficiency.
- Utilize marketing technology, data, AI, experimentation and client experience measurement to manage the lifecycle of marketing initiatives and improve client experience across marketing touchpoints.
- Measure and evaluate the short- and long-term performance and return on investment of programs. Continuously improve and optimize program strategy and execution as required.
- Collaborate with Ascensus’ Marketing, Analytics & UX teams to consistently execute, measure, optimize and report on FuturePlan marketing programs, as well as share best practices across marketing teams and promote One Ascensus culture and cross-functional communication.
- Lead with our Core Values of People Matter, Quality First and Integrity Always®.
- Protect, secure and properly handle all confidential data held by FuturePlan and Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to FuturePlan, Ascensus or our clients.
Preferred Qualifications
- Masters degree highly desired