Vice President – Brand

Vice President – Brand

Requirements

• 15+ years of experience in brand strategy and creative leadership, with experience shaping compelling brand narratives for consumer-facing companies. Fintech experience is a plus.
• 10+ years of team leadership experience, including cross-functional management across brand, creative, and organic content marketing.
• Expertise evolving brand identity, including architecture, positioning, visual systems, tone of voice, and messaging.
• Deep understanding of brand health metrics and the ability to translate insights into strategic brand initiatives.
• Strong strategic planning skills, including goal-setting, roadmap development, and progress communication.
• Experience managing agency relationships and ensuring your teams are delivering high-impact work on time and within budget.
• Passion for innovation, with a strong interest in leveraging AI and automation to improve team efficiency.
• A customer-first mindset and strong curiosity for the market, competition, and product landscape.

Responsibilities

• Serve as a core member of the Marketing Leadership Team, contributing to strategic planning, cross-functional alignment, and brand-led business growth.
• Establish and communicate the Brand team’s charter, outlining its role, strategic priorities, and collaboration model across the organization.
• Act as the senior advisor on brand strategy to executive leadership, helping shape positioning and direction at the highest levels.
• Cultivate strong partnerships across Product, Corporate, Consumer Insights, and cross-functional teams to ensure brand consistency and relevance across all touchpoints.
• Lead the development and execution of Remitly’s global brand strategy, including brand architecture, positioning, identity systems, and messaging frameworks.
• Drive the creation of breakthrough creative that resonates globally, while aligning with our goals and customer insight.
• Oversee relationships with external agencies and partners to deliver high-quality, timely, and cost-effective creative work.
• Champion the use of data and insights—partnering with Research and Consumer Insights to inform brand direction and measure brand health.
• Hire, mentor, and develop a high-performing, multidisciplinary team across Brand Strategy, Creative, Project Management, Production, and Organic Content.
• Set clear, measurable goals and execution plans that foster accountability and drive business impact.
• Improve and scale creative processes and workflows to ensure speed, collaboration, and quality execution.
• Embrace new tools and technologies—including AI—to enhance operational efficiency and creative scalability.
• Manage and optimize the Brand team budget, ensuring thoughtful investment and strong ROI as the function scales.

Preferred Qualifications

No preferred qualifications provided.