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User Acquisition Manager
| Company | Uniswap |
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| Location | New York, NY, USA |
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| Salary | $172000 – $191000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5 years of marketing experience working with technical B2C products, with a strong background in performance marketing
- Passionate about working at the cross-section of quantitative and creative marketing
- Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
- Incredibly clear written communication and desire to document everything
- Very organized, able to stay on top of several moving projects at once
- Experience with A/B & multivariate testing and a solid understanding of statistics
- Understanding of product & marketing KPIs like LTV, ARPU, and ROAS
Responsibilities
- Own performance marketing strategy across all paid channels including Google, X, Apple Search Ads, Reddit, and programmatic
- Partner with performance marketing contractors to launch and regularly optimize campaigns and creatives
- Lead the end-to-end project management for acquisition channels, including managing timelines, deliverables, and communications to stakeholders
- Launch new acquisition channels like influencers & affiliates to unlock new opportunities for user growth
- Plan and execute bookable media placements with key partners across all mediums including digital, podcasts, newsletters, and sponsored content
- Deliver in-depth weekly reporting & analysis for all channels under ownership, and identify opportunities to expand our analytics capabilities
- Contribute to Go-To-Market channel strategy and execution for new launches across UL product lines
Preferred Qualifications
No preferred qualifications provided.
