UM – Director – Retail Media Planning

UM – Director – Retail Media Planning

Requirements

• 10+ years of experience in digital advertising or shopper marketing, with a focus on retail media strategy.
• Proven track record of managing large-scale campaigns and budgets across platforms like Amazon, Walmart, Instacart, Loblaws, and more.
• Deep understanding of retail media platforms, including advertising options, targeting methodologies, and performance metrics.
• Exceptional leadership and team management skills, with the ability to inspire and guide a team to success.
• Adept at building strong relationships with clients, partners, and internal stakeholders.
• Outstanding presentation and communication skills, capable of distilling complex strategies into actionable insights for diverse audiences.
• Strong analytical skills and experience with performance modeling and data analysis.
• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is a plus.

Responsibilities

• Develop and implement holistic retail media strategies aligned with client objectives and broader marketing plans.
• Serve as a thought leader on retail media, educating clients and internal teams on emerging trends and best practices.
• Shape annual retail media playbooks, providing guidance on platform opportunities and category-specific insights.
• Build and maintain strong, collaborative relationships with clients, acting as a trusted advisor on retail media strategy.
• Lead daily interactions with clients, providing regular updates, insights, and recommendations.
• Collaborate with client partners on annual planning and evaluation, aligning retail media investments with growth objectives.
• Manage and mentor a team of two direct reports (an assistant and a manager), fostering professional growth and development.
• Provide guidance and support to ensure the team’s success in campaign planning, execution, and reporting.
• Establish best-in-class processes for campaign management, driving efficiency and consistency across client accounts.
• Partner with and counsel activation team, ensuring strategies and tactics are activated with precision.
• Oversee retail media campaign planning and execution across a variety of platforms, including Amazon, Walmart, Instacart, Loblaws, and more.
• In partnership with activation team, evaluate and optimize bid strategies, placements, and audience targeting based on performance data.
• Identify and implement innovative approaches to campaign execution, leveraging emerging capabilities and technologies.
• Implement advanced performance analysis techniques to refine strategies and optimize campaign performance.
• Provide regular reporting and insights to clients, highlighting key trends and opportunities for improvement.
• Monitor campaign performance, track spend, and reallocate budgets as needed to maximize ROI.
• Work closely with analytics, programmatic, search, and account teams to ensure seamless execution of integrated retail media campaigns.
• Facilitate alignment between sales, retail, and marketing teams on retail media strategies, ensuring consistency and impact across all touchpoints.

Preferred Qualifications

• An advanced degree is a plus.