UA Analyst

Bachelor’s degree in a quantitative field such as: Statistics, Math, Economics or Analytics background.
1–2 years of experience in a marketing, data, or analytical role (UA experience a plus, but not required)
Strong analytical and problem-solving skills; comfortable working with data to uncover insights and trends.
Proficiency in Excel/Google Sheets; experience with BI tools and skills like Python, SQL, Looker, Tableau, or similar is a plus.
Excellent written and verbal communication skills, with the ability to present findings clearly to both technical and non-technical teams.
Strong organizational skills and attention to detail; able to manage multiple tasks and deadlines.
Familiarity with digital marketing concepts and performance KPIs (CPI, ROAS, retention, LTV)
Passion for mobile gaming, with a solid understanding of user behavior and monetization models (especially in card or casual genres)
Self-starter with a willingness to learn and grow in a fast-paced, data-driven environment.

Support user acquisition efforts across 1–3 mobile card titles, assisting with campaign setup, pacing, and performance tracking across channels such as Google Ads, Apple Search Ads, and many others
Monitor campaign performance and surface key insights on metrics including ROAS, CPI, retention, and install volume.
Partner with other team members to optimize campaigns and execute A/B tests across creative, targeting, and bidding strategies.
Build clear and concise analysis decks to communicate performance insights to cross-functional stakeholders.
Collaborate with Creative teams to develop and test new ad assets, app store screenshots, and copy to improve conversion and clickthrough rates.
Coordinate with Product, Data Analytics, and Finance teams to align UA goals with broader company targets.
Contribute to competitive research and industry trend monitoring to inform UA strategies and identify growth opportunities.
Assist in building repeatable reporting processes and documentation to support team efficiency and scale.