Top of Funnel Operations

Top of Funnel Operations

Requirements

• Experience in top of funnel, sales programs, revenue operations or strategy at a high-growth, technology company
• Proficiency in Salesforce.com and data analysis tools (e.g., SQL, Excel)
• Strong analytical skills with a focus on attention to detail
• Exceptional project management skills, with experience leading complex, cross-functional initiatives
• Strong communication skills and executive presence
• An understanding of the AI landscape, our applications, and the problems they solve for our customers
• The ability to thrive in ambiguity and work autonomously
• Exceptional organizational skills
• The ability to operate with high horsepower, be adept at frequent context switching and working on multiple projects at once with expansive ownership, and ruthless prioritization

Responsibilities

• Improve lead enrichment, scoring, grading, and routing workflows to ensure high-quality, correctly prioritized lead delivery to the right sellers
• Partner with Systems teams to design routing criteria and workflows within CRM and marketing automation tools.
• Build and maintain reporting to track lead and pipeline progression across the full funnel — from lead to MQL to qualified opportunity.
• Diagnose pipeline creation gaps and funnel drop-offs by product, segment, region, and deal size.
• Support design on pipeline targets to ensure sufficient coverage against targets
• Partner with Sales, Marketing, and Enablement teams to design structured outbound programs that drive prospecting effectiveness. Define program objectives, target account criteria, messaging strategies, enablement needs, and incentives.
• Package sales plays into easy-to-execute playbooks, monitor adoption, and report on program performance (account engagement, meetings booked, opportunities created, revenue influence).
• Iterate on plays based on field feedback and performance insights.

Preferred Qualifications

No preferred qualifications provided.