Technical Product Marketing Analyst

Technical Product Marketing Analyst

Requirements

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
• Minimum of 3+ years of experience in product marketing or product management within the payments industry, with a focus on storytelling and creating sales collateral, preferably with strong focus on risk management, payments systems, and identity verification solutions.
• Understanding of AI and Machine Learning concepts, as well as payments systems, API-based services, and fraud and risk related to transaction monitoring or identity verification products.
• Proven ability to translate complex product strategies into clear, compelling marketing materials that resonate with target audiences.
• Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Responsibilities

• Assist in understanding and articulating complex technical concepts and translating them into compelling marketing content, sales enablement materials, and solution narratives.
• Drive initiatives within cross-functional teams and collaborate with stakeholders across product management, sales, design, marketing, and engineering.
• Partner with our Competitive Intelligence and the Analyst Relation teams to help capture, validate, and incorporate findings to strengthen marketing collateral and product strategies.
• Push teams to go deeper with concepts and messaging to connect with our audiences and enable product leaders and sellers who are taking our message to market.
• Assist in developing clear, compelling narratives that highlight the value of Visa’s solutions, effectively translating complex product strategies into relatable and persuasive stories.
• Effectively articulate messaging and communicate across a wide spectrum of stakeholders and leaders.

Preferred Qualifications

• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Ideal candidates would have a Bachelor’s degree in Marketing, Business, Finance, or IT related fields. MBA or Masters showing a strong mix of technical and marketing acumen preferred.
• Experience in FinTech or financial services is a plus.
• Innovative thinker with a passion for driving product success through creative marketing solutions.
• Empathy and the ability to put yourself in the shoes of both sellers and buyers to create relevant and impactful marketing materials.