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Technical Marketing Operations Manager
Company | Verkada |
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Location | San Mateo, CA, USA |
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Salary | $140000 – $185000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- 4+ years in Marketing, Sales, or Revenue Operations, ideally in a high-growth B2B SaaS environment.
- Hands-on experience with Marketo (or HubSpot) and Salesforce—including building automations, integrations, and managing lifecycle flows.
- Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic.
- Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
- Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
- Process-oriented mindset with experience managing campaign ops at scale.
- Excellent communication and documentation skills—you can explain complex systems clearly to both technical and non-technical stakeholders.
- Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
- 0 Inbox mentality — you proactively solve problems before they become bottlenecks.
Responsibilities
- Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns.
- Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently.
- Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization.
- Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.
- Own everything from day-to-day campaign execution to scaling campaign operations for a fast-growing, multi-region team.
- Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.
- Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
- Act as the go-to expert for tools like Marketo/Hubspot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.
- Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
- Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
- Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns.
- Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.
Preferred Qualifications
No preferred qualifications provided.