Technical Manager – Salesforce Marketing Cloud
| Company | Toyota |
|---|---|
| Location | Plano, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of Salesforce platform experience, with at least 4+ years in Marketing Cloud and Service Cloud.
- Proven track record of leading Salesforce implementations, migrations, and integrations.
- Deep knowledge of Salesforce Marketing Cloud modules (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Audience Builder, Automation Studio).
- Strong expertise in Service Cloud setup (case management, live agent, knowledge management, Omni-Channel).
- Hands-on experience with Salesforce APIs (SOAP, REST), SSJS, AMPScript, SQL queries in Marketing Cloud.
- Strong grasp of Salesforce development (Apex, Visualforce, Lightning Components) and declarative tools (Flows, Process Builder).
- Configure and customize Salesforce Marketing Cloud (e.g., Journey Builder, Email Studio, Mobile Studio, Automation Studio).
- Configure Service Cloud features like Case Management, Omni-Channel Routing, Service Console, Knowledge Base, and CTI integrations.
- Develop and oversee integrations with external platforms (CRM systems, ERP, websites, mobile apps, etc.) using APIs, ETL tools, and Marketing Cloud Connect.
- Lead the architecture, design, and implementation of Salesforce Marketing Cloud and Service Cloud solutions.
- Create scalable, flexible, and high-performing architectures that meet business and technical requirements.
- Design data models, integration patterns, API strategies, and automation workflows across Marketing and Service operations.
- Conduct audits of existing Salesforce orgs and recommend optimizations.
- Research and propose new Salesforce features, AppExchange apps, or emerging technologies to enhance marketing and service operations.
- Design scalable customer engagement strategies including personalization, segmentation, and automation journeys.
- Ensure Salesforce solutions comply with security, privacy regulations (like GDPR, HIPAA), and organizational policies.
- Excellent problem-solving and analytical skills.
- Strong communication and stakeholder management abilities.
- Ability to lead cross-functional teams and mentor junior staff.
- Current knowledge of scripting and programming languages, various business applications, state of the art technology and current trends in the computer industry.
Responsibilities
- Identify feature requirements, outline the team’s technical vision, and convert these elements into a comprehensive backlog for the development team.
- Provide technical leadership, foster innovation, and assure successful execution of requirements.
- Manage external SaaS providers to amplify technical capabilities.
- Lead technical discussions, mentor developers, ensure best practices, and optimize platform performance.
Preferred Qualifications
- Certifications (preferred but not mandatory): Salesforce Certified Marketing Cloud Consultant, Salesforce Certified Service Cloud Consultant, Salesforce Certified Application Architect or System Architect, Salesforce Certified Marketing Cloud Developer (bonus).
- Hands on development experience with the following code/platforms – Java 17+, Java Script, HTML, CSS, Micro services, Spring boot, Spring Cloud, Spring Batch, Document DB, SQL.
- Progressive experience coding and reviewing code.
- Proven experience leading and mentoring a technical team.
- Regularly contribute as a hands-on senior developer in development, automation, testing, and environment / release management activities.
- Experience with Agile software development methodology.
- Level presentation experience (PowerPoint, Excel).
- Troubleshooting / Root Cause Analysis for incident management.
- Project management: budgeting / estimations.
- Bachelor’s in information technology or related field is preferred.
- Technical experience with: Mongo DB, Kubernetes, React.
- Ability to work with Business Team members and providing technical direction for solutions of requirements – Lucid chart, confluence documentation, Jira.
- Experience working in AWS Cloud Environments.
- Experience gained within Banking/FinTech sectors a plus.