SVP of Marketing – Fintech

SVP of Marketing – Fintech

Requirements

• 15+ years of B2B or platform marketing experience, including at least 5 years in fintech, payments, or embedded finance.
• Proven track record building and leading global marketing teams, with deep expertise in product marketing, brand, go-to-market, and partner marketing.
• Experience marketing infrastructure, payments, or API-based products to enterprise or platform clients; gaming industry experience is highly preferred.
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Advanced experience with marketing analytics, CRM systems, and performance dashboards.
• Strong executive presence and ability to influence C-level stakeholders internally and externally.
• Exceptional communication and storytelling skills with a data-informed mindset.
• Deep understanding of global market dynamics, regional marketing execution, and cross-border campaign strategies.
• A passion for gaming and technology with an entrepreneurial mindset and global perspective.

Responsibilities

• Develop and implement a global fintech marketing strategy across Xsolla’s core solutions: Payments, Xsolla Pay, Embedded Finance, Wallet, and Creator Payouts.
• Define and execute the go-to-market strategy for new fintech products and feature rollouts, in partnership with product, growth, and partnerships teams.
• Lead integrated campaigns to drive adoption among game developers and publishers, boost product usage, and support international expansion across the Americas, EMEA, APAC, and CIS regions.
• Develop product positioning, messaging frameworks, and value propositions that clearly articulate Xsolla’s unique role in powering the gaming economy.
• Oversee multi-channel marketing execution including brand campaigns, demand generation, partner co-marketing, industry events, content strategy, and thought leadership.
• Manage and grow a high-performing global marketing team; recruit and retain top talent while fostering a culture of excellence and innovation.
• Collaborate with Sales, Product, and Business Development to align marketing efforts with sales enablement, pipeline acceleration, and partner success initiatives.
• Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack to drive measurable ROI.
• Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards to optimize outcomes.
• Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities at major industry events, conferences, and panels.
• Develop competitive market intelligence and identify emerging trends to influence marketing strategy and product direction.
• Provide stakeholders with regular updates, forecasts, and quarterly business reviews.

Preferred Qualifications

• Gaming industry experience is highly preferred.