SVP – Corporate Insights

SVP – Corporate Insights

Requirements

• 15+ years of experience in market intelligence, consumer insights, publishing analytics, or a related field, with 7+ years in executive leadership roles
• Strong track record in qualitative and quantitative consumer research, leading large-scale audience segmentation, market sizing, and predictive analytics
• Exceptional ability to synthesize data and translate insights into strategic recommendations that identify growth opportunities, drive revenue and player engagement
• Experience working with a cross-functional team to leverage AI, data analytics, and machine learning to predict consumer trends and optimize business decisions
• Strong executive presence with the ability to present complex data narratives to senior stakeholders
• Proven ability to influence and drive business decisions using data
• Proficiency in analytics tools

Responsibilities

• Develop and execute the company’s research and insights strategy to support business objectives
• Lead a team of researchers, data analysts, and strategists to uncover meaningful insights
• Serve as a thought leader, advising executive leadership on industry trends, customer behavior, and emerging market opportunities
• Partner with marketing, product, and strategy teams to ensure insights drive business growth
• Design and oversee qualitative and quantitative research methodologies, including surveys, focus groups, ethnographic studies, and behavioral analytics
• Conduct deep dives into consumer trends, competitive intelligence, and market dynamics
• Develop segmentation models and personas to optimize targeting and customer engagement
• Leverage advanced analytics, AI, and big data to enhance insights and forecasting capabilities
• Provide ongoing reporting and analysis to executive leadership, ensuring insights are actioned for optimization and strategic pivots
• Oversee measurement frameworks to assess campaign effectiveness and ROI
• Collaborate with cross-functional teams, including marketing, sales, technology, and finance, to ensure insights inform strategic priorities
• Present research findings and recommendations to executive leadership
• Foster a data-driven culture by educating teams on best practices in research and analytics
• Stay ahead of industry trends, technological advancements, and shifting consumer behaviors
• Identify and implement innovative research tools, methodologies, and data sources
• Advocate for the integration of predictive analytics and AI-driven insights

Preferred Qualifications

No preferred qualifications provided.