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Strategist

Strategist

CompanyHorizon media
LocationNew York, NY, USA
Salary$64350 – $80000
TypeFull-Time
DegreesBachelor’s
Experience LevelJunior

Requirements

  • Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
  • Willing to take initiative, be an active participant in team discussions
  • An effective communicator who thinks strategically
  • A problem solver with the ability to develop creative solutions
  • Detail oriented with strong organizational skills
  • Comfortable working with multiple timelines and deliverables; able to effectively manage your time
  • Someone who thrives working both independently and within a team
  • Comfortable working within large sets of data and numbers
  • Results and solutions oriented; motivated and resourceful
  • An advocate for and supporter of diversity, equity and inclusion

Responsibilities

  • Contracting of approved plans, filing client signed authorizations
  • Gather and distribute production material specs, based on plan parameters
  • Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
  • Follow up with vendor to ensure materials arrived, campaign posted on time and POP photos are provided
  • Keep team updated on the status and timing of deliverables
  • Collaborate with team to identify data and/or billing discrepancies and work to rectify
  • Maintain a general understanding of account/client nuances
  • Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review
  • Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends
  • Develop strong relationships with OOH vendors, direct team, and other internal HMI departments
  • Coordinate vendor meetings
  • Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
  • Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter
  • Proactively stay abreast of OOH trends, vendor updates and relevant offerings
  • Advance knowledge and learn about the media industry, Horizon Media, and our clients
  • Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more)

Preferred Qualifications

  • BA/BS Degree or relevant work experience
  • 1-2 years media planning and buying experience
  • Understanding of media planning terms and concepts
  • Proficiency working within Microsoft Excel and PowerPoint