Strategic Events Lead

Strategic Events Lead

Requirements

• 8+ years of experience in an end-to-end ownership role for a 2,000+ attendee flagship user conference (as well as other hosted events) at high‑growth SaaS / tech companies. CMP, CMM, and/or DES certifications are a plus.
• Superior project management skills with the ability to manage multiple events simultaneously.
• Demonstrated experience launching complex RFPs for venues, agencies, and services. Strong ability to manage agencies and subcontractors to deliver the optimal event experience for the lowest cost.
• Proven track record partnering with C‑suite stakeholders on content, messaging, and on‑site presence for events. Demonstrable acumen with working with and alongside executives to drive decisions and optimal event experiences.
• Master of top event platforms (Cvent, Swoogo, Splash, Bizzabo or equivalent), collaboration stacks (Slack, Zoom, Notion), and analytics dashboards (Salesforce, Tableau).
• Demonstrated experience managing seven‑figure budgets, forecasting, and reconciliation in partnership with Finance across multiple event programs and vendor relationships.
• Experience directing agencies and cross‑functional teams in remote‑first, asynchronous environments. Ability to work across all levels of the organization to deliver optimal event outcomes.
• Proven ability to design experiences for distinct personas (e.g., enterprise vs. SMB, developer vs. designer). Experience using audience data to shape agenda tracks, session formats, and networking opportunities.
• Deep understanding of how event strategies support pipeline creation and acceleration. Familiarity with MQL, SQL, and attribution workflows tied to events. Ability to translate qualitative and quantitative feedback into clear ROI stories that influence strategic decisions.
• Produced a range of formats beyond panels/keynotes: workshops, product theaters, AMAs, on-demand libraries. Demonstrable experience and aptitude in building work back schedules, timelines, tools, and best practices for developing conference content with executive speakers, external speakers, and paid talent.
• Executed or localizing events in EMEA. Familiarity with international compliance (GDPR, global gifting/shipping logistics, etc.)

Responsibilities

• Own the strategy, planning, and flawless execution of Webflow’s hosted events program, with Webflow Conf as the premier annual flagship experience.
• Develop and scale a multi-format hosted event portfolio, including in-person, virtual, and hybrid events, to grow reach, impact, and brand relevance.
• Lead high-stakes, cross-functional initiatives in partnership with senior leaders and C-suite stakeholders to ensure content, programming, and experiences reflect business priorities.
• Oversee seven-figure budgets with precision, managing forecasting, reconciliation, and ROI optimization in partnership with Finance.
• Source, contract, and manage global agency partners and vendors across production, venue, A/V, F&B, travel, gifting, and broadcast.
• Translate attendee insights, data, and pipeline metrics into strategic improvements that drive measurable growth, retention, and satisfaction.
• Build and maintain detailed workback schedules and operational playbooks that support team alignment, excellence, and repeatable success.
• Elevate executive and customer participation with clear messaging frameworks, speaker enablement, and high-touch experience design.
• Collaborate with customer marketing, community, and content teams to maximize pre- and post-event amplification and lifecycle value.
• Foster inclusive, accessible experiences that reflect Webflow’s commitment to DEI and global impact.

Preferred Qualifications

• Can travel up to ~5-10% (≈ 2-4  weeks per year) for flagship programs and on‑site inspections.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.