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Stores Marketing – Lead
Company | Nike |
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Location | Los Angeles, CA, USA |
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Salary | $97200 – $217700 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor Degree or higher in Marketing or related field; or equivalent combination of education, experience or training.
- Demonstrated experience achieving results in a large, diverse, matrixed company
- Experience, knowledge, background and passion within Sports and Sports industry is a plus
- Ability to create strategy from the ground up, with creativity and innovation leveraging information and key performance goals across marketing and business.
- Curiosity for industry trends and consumer behavior with an emphasis on retail, events /activation planning & execution and constantly seeking new approaches to invite and engage consumers
- Understanding of omnichannel marketing, membership and services, marketing prowess and how all channels can intersect to create an amazing and compelling marketing plan to drive brand affinity, create awareness, and drive traffic to our stores
- Pushes boundaries, embraces change, failing forward
- Inspires teams with vision, instilling shared sense of purpose and direction
- Champions cross-functional collaboration, constantly breaking down silos to facilitate idea-sharing and problem solving
- Ability to leverage influence skills, build briefs and presentations appropriate to target audiences, and deliver information clearly, both written and verbally.
Responsibilities
- Developing integrated marketing plans to support Performance and Sportswear through the lens of programming for Seasonal Brand stories with an emphasis on Sport/Cultural moments.
- Changing course to quickly re-prioritize or respond to a changing business priority, leadership checkpoint, or to solve a problem.
- Sitting in a variety of meetings to help develop marketing plans with robust and up to date information.
- Presenting marketing plans to leadership, taking feedback, and adjusting plans across several checkpoints.
- Travel may be required to oversee events and activations.
Preferred Qualifications
- Experience, knowledge, background and passion within Sports and Sports industry is a plus