Skip to content
Staff Technical Product Marketer
| Company | Nova Credit |
|---|
| Location | New York, NY, USA |
|---|
| Salary | $175000 – $223300 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior, Expert or higher |
|---|
Requirements
- Minimum of 7 years of experience in product marketing, with at least 2 of those years in B2B or B2B2C roles
- Ability to translate highly technical B2B products into crisp customer-facing narratives for both non-technical and technical personas with a focus on driving product education and usage
- Experience partnering with B2B sales, solution engineering, and data science teams to build collateral that drives sales velocity and compels technical buyers to action
- Experience building product marketing processes and frameworks from scratch, ideally with proven success in startup environments or lean teams
- Track record of quickly learning complex industries and translating technical concepts for diverse audiences
Responsibilities
- Learn and understand the strategy behind each of our products and how they all come together on Nova Credit’s Platform
- Collaborate with our Product Management, Pre and Post-Sales, Design, Engineering, and Demand Generation Marketing teams to launch new product features and drive adoption
- Work with Account Executives, Deployment Leads, Solutions Architects, and Growth Account Managers to effectively translate technical and analytical product features into compelling collateral and enablement documents
- Develop deep subject matter expertise with our entire suite of products across Nova Credit’s Platform
- Develop and refine the product positioning and messaging for at least one of our products, informed by user research, competitive research, and a strong understanding of the product functionality
- Keep a pulse on our competitive landscape and understand our customers’ needs at a granular level to unearth the most critical pain points, ensuring these insights are reflected throughout all product marketing artifacts and campaigns
- Be an advocate of customer feedback and work collaboratively across Nova Credit’s internal functions to proactively adjust positioning throughout our channels
- Drive the full product marketing cycle, from partnering with product management on product strategy to building go-to-market strategies, creating major launch moments, and driving long-term adoption for our product platform
Preferred Qualifications
No preferred qualifications provided.
