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Staff Product Manager – NPO Subscriptions
| Company | GoFundMe |
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| Location | San Francisco, CA, USA |
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| Salary | $181000 – $271000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 4+ years of product management experience in SaaS or platform environments
- Growth experience in PLG, PSLG, SLG, and their layering
- Demonstrated success in pricing, packaging, or monetization strategy — especially subscription or freemium models
- Strong grasp of conversion metrics, growth loops, and customer lifecycle design
- Comfort navigating ambiguity and driving cross-functional alignment across Sales, CX, Marketing, and Data
- Systems thinker with an eye for instrumentation and feedback loops
- Excellent communicator and storyteller; able to turn complex tradeoffs into crisp narratives
- Strong communicator with the ability to bring people together to define a common vision and plan for action, present to senior leadership and drive delivery tracks
- Humility, willingness to listen, collaborate and iterate
Responsibilities
- Own the NPO subscription packaging strategy and roadmap, defining subscription tiers, feature gating, and upgrade paths across PLG, SLG, and PSLG motions
- Lead pricing & packaging definition: Align with GTM and Finance teams to design a tiered subscription model that captures value without cannibalizing revenue
- Define & track PQLs (Product-Qualified Leads): Partner with Data & Marketing to create trigger-based segmentation and lifecycle routing rules to Product, CX, Sales
- Design for conversion loops: Shape the product experience to show value, nudge commitment, and create FOMO through growth mechanics
- Drive instrumented workflows: Identify key signals to route users intelligently (e.g., email flows, sales follow-up, or CX nudges)
- Align with Sales & Marketing: Create a shared GTM playbook for $0-to-paid flow, including objections handling, competitive differentiation, and performance tracking
- Support experimentation: Define how we test and validate packaging and monetization changes without jeopardizing current ARR or bookings
- Coordinate across teams: Influence without authority, lead stakeholder education, and be the cross-functional glue for PLG execution
Preferred Qualifications
No preferred qualifications provided.
