Staff Data Scientist – Marketing Analytics
| Company | PrizePicks |
|---|---|
| Location | Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in Statistics, Economics, Computer Science, Data Science, Engineering, or a related field
- 5+ years’ of Marketing Data Analytics experience in an e-commerce, direct-to-consumer environment
- Advanced knowledge of SQL, including comfort with analytics functions, window functions, and common table expressions
- 3+ years’ experience with scripting languages (Python) & data visualization tools (Tableau preferred)
- Professional experience with implementing statistical models into business processes
- Advanced ability to draw insights from analysis supported by data, and clearly communicate them to stakeholders, including senior management
- Intellectual curiosity, and solid understanding of data sources and ecosystems, with the ability to see from the brand’s business lens
Responsibilities
- Support the advancement of analytical capabilities across acquisition and retention marketing
- Develop and implement advanced analytics frameworks to tell the story of marketing performance and make budget recommendations, including media mix modeling (MMM) and channel-level marginal CAC
- Drive the learning agenda related to channel strategy, e.g. geo-level testing and media mix testing, working with marketing leadership to operationalize
- Create central reporting solutions to create holistic, executive-level, and cross-functional visibility into marketing performance, and establish and communicate the narrative around performance at appropriate altitude
- Develop required data collection and transformation processes to support reporting and analytics solutions
- Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
- Serve as a mentor to more junior analysts, contributing to the advancement of capabilities and work across the Marketing Analytics organization, and act as an example for the team to follow
Preferred Qualifications
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No preferred qualifications provided.