Sr. SMB Solutions Marketing Manager

7+ years total work experience
5+ years experience in a Product marketing, Integrated Marketing or Content Marketing role OR similar experience building multi-channel campaigns to launch products and product stories
BA/BS degree or equivalent experience

Be the subject matter expert on the SMB audience and the products, tools and technology that deliver on their business needs.
Lead the strategic build and execution of end-to-end GTM and multi-channel marketing campaigns for our highest priority product solutions
Develop clear, on-brand messaging and positioning for our solutions that provides the foundation of product marketing for outbound communication via multiple channels – e.g. event programming, digital campaigns, thought leadership, PR and content marketing
Build foundational narratives and playbooks at the solution-level that simplifies our product suite into consolidated frameworks that when stacked, solve key outcomes for our customers
Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiences
Collaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives, and sales content (1 to many)
Be the voice and guide the strategy for any XFN or cross-marketing activations that involve priority product stories

You have experience working on SMB business and deeply understand this audience and marketing segment
Experience working in a cross-functional capacity (product, marketing, sales, insights, agencies etc.) within a fast-paced, changing environment
You bring a unique blend of creativity, strategic problem-solving, and a passion for data-driven results
Proven experience developing business cases and creating effective go-to-market strategies.
Ability to effectively engage and collaborate with cross-functional teams to lead a unified project plan
Skilled in analyzing diverse data sources (e.g., platform analytics, research findings, customer interviews) to distinguish key insights and craft compelling narrative
Outstanding interpersonal, collaboration, communication (oral and written), and presentation skills
Experience working at an Ad Tech, Agency or Media Publisher
Demonstrated success navigating and collaborating within complex, matrixed organizations
Experience working with external agencies for creative development
Excellent project management and organizational skills; proven ability to get projects done on tight timelines
Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
Comfort in ambiguity with strong ability to adapt to the evolving landscape of media and advertising