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Sr. Retail Product Marketing Manager
| Company | Betterment |
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| Location | New York, NY, USA |
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| Salary | $135000 – $155000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Product marketing experience in financial technology, wealth management, or digital banking strongly preferred.
- Proven track record of success driving product marketing and go-to-market strategies for consumer technology or financial services brands.
- Strong experience in website marketing, conversion optimization, and digital performance strategy.
- Familiarity with MarTech platforms, Google Analytics, A/B testing, Mixpanel, Looker, and marketing automation tools (e.g., Braze, Iterable, HubSpot) preferred.
- Analytical mindset with the ability to interpret data, draw insights, and identify new opportunities.
- Strong project management skills: plan, execute, and monitor initiatives effectively.
- Creative problem-solving abilities and a passion for innovation and continuous improvement.
Responsibilities
- Define our product-market fit, highlighting both how Betterment resonates with our target and tenured customers’ needs and pain points in a differentiated way.
- Develop product marketing strategy, including positioning, messaging, and value propositions for our retail suite of products and features.
- Know our category: monitor industry trends and competitive activity and provide insights that guide our positioning and go-to-market strategies.
- Collaborate with Insights team to turn insights into action, as well as identify needs for additional market research.
- Collaborate with Product and Investing teams to influence the product roadmap, drive impactful product launches, and generate more value out of our existing feature set.
- Generate ideas for acquisition, cross-sell, and revenue optimization, leveraging customer behavior, category insights, and wealthtech market trends.
- Leverage marketing automation platforms and analytics tools to track performance and iterate on strategy.
- Champion lifecycle marketing initiatives that deepen engagement and increase customer LTV.
- Experience optimizing landing pages, content strategy, and SEO for fintech websites.
- Define, test, measure: regularly evaluate and iterate on marketing programs with an eye towards achieving intended user behavior and alignment to revenue objectives.
Preferred Qualifications
- Experience optimizing landing pages, content strategy, and SEO for fintech websites.
- Familiarity with MarTech platforms, Google Analytics, A/B testing, Mixpanel, Looker, and marketing automation tools (e.g., Braze, Iterable, HubSpot) preferred.
