Sr Regional Marketing Manager
| Company | T-Mobile |
|---|---|
| Location | Kentucky, USA, Ohio, USA, Indiana, USA, Michigan, USA |
| Salary | $82300 – $148500 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree in Marketing, Communications, Business Management, or related field of study. Advanced degree preferred.
- 3 years of Marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands
- 2 years of delivering omni/multi-channel integrated campaigns at scale and using data and digital in execution.
- Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.
- Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
- At least 18 years of age
- Legally authorized to work in the United States
- Some travel required
Responsibilities
- Develop local marketing plans in conjunction with other broadband marketing teams and shared resources leading to budget allocations and KPI targets.
- Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated media and cross-channel acquisition plans.
- Leverages localized competitive intelligence for Fiber products working closely with Commercial marketing local leads.
- Partners with internal media teams and agencies to stay on budget and on target for leads goals
- Also responsible for other Duties/Projects as assigned by business management as needed.
Preferred Qualifications
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No preferred qualifications provided.