Sr Product Marketing Manager – Health Benefits
| Company | Gusto |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA, Denver, CO, USA |
| Salary | $147000 – $199000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 3+ working on health insurance or health benefits products
- 8+ years of experience in marketing or product management and 3+ in product marketing
- Deep experience partnering with sales teams
- Excellent written and verbal communication skills — knows how to tailor a message and compel any audience
Responsibilities
- Identify unmet/underserved customer needs and develop ideal customer profile and segmentation for each health insurance product in your portfolio
- Evaluate market trends, competitive landscape, and customer feedback to support product roadmap development and identify GTM path to commercial success
- Articulate who we serve, how we are differentiated and deliver value, and develop positioning and messaging for target audiences that drives action
- Create compelling value propositions and materials for go-to-market teams
- Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, attach, and revenue targets
- Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns, and ensure market penetration and growth
- Serve as the connective tissue between GTM, multiple Product teams, and other cross-functional teams to drive strategy, goal setting, execution, and business performance measurements
- Define key performance indicators (KPIs) and metrics to track the success of cross sell that ladders up to overall business and marketing objectives
- Report on performance and iterate on GTM strategies as needed to optimize results
Preferred Qualifications
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No preferred qualifications provided.