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Sr. Product Marketing Manager – Executive Audience
| Company | Databricks |
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| Location | United States |
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| Salary | $116800 – $223900 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in product, solution or industry marketing at an enterprise software or SaaS company, with a focus on targeting executive audiences or senior decision-makers.
- Strong understanding of executive decision-making processes and the ability to create tailored messaging that addresses their specific needs and pain points.
- Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Strong collaboration and project management skills with demonstrated ability to manage multiple projects simultaneously and work collaboratively in a fast-paced environment.
Responsibilities
- Develop and implement a comprehensive audience marketing strategy that targets C-suite executives and senior decision-makers.
- Identify and segment executive audiences based on industry, company size, and other relevant factors, and develop tailored marketing approaches for each segment.
- Oversee the creation of high-quality, relevant content that resonates with executive audiences, including executive presentations, thought leadership, and sales enablement.
- Design, launch, and manage multi-channel marketing programs aimed at executive audiences, utilizing digital marketing, campaigns, events, and other channels to drive engagement and generate leads.
- Monitor, analyze, and report on the performance of marketing initiatives, using data-driven insights to refine strategies and improve ROI.
- Collaborate and foster relationships with key internal and external stakeholders to enhance brand visibility and credibility among executive audiences.
- Work closely with sales, marketing, partner, product, and executive teams to ensure alignment of marketing strategies with business goals, providing insights and recommendations based on market trends and audience feedback.
- Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing the impact of marketing investments.
Preferred Qualifications
- Experience with cloud, data and AI technologies is preferred.
