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Sr. Product Marketing Manager

Sr. Product Marketing Manager

CompanyIllumio
LocationSunnyvale, CA, USA
Salary$159000 – $191000
TypeFull-Time
DegreesBachelor’s, MBA
Experience LevelSenior

Requirements

  • 5+ years of product marketing experience at companies focused on network or cloud security.
  • At least a bachelor’s degree from an accredited University or College. Technical degree or MBA preferred.
  • Experience with Product Led Growth (PLG) marketing a plus.
  • Experience developing messaging, positioning, and delivering sales/partner enablement activities for security products.
  • Strong organizational skills, prioritization, project management, and time management skills to hit deadlines.
  • Emotional intelligence to navigate ambiguity, take initiative, and work collaboratively to deliver insights, provide solutions to challenges, and offer recommendations based on analysis.
  • Demonstrated success in leading projects, launching products, and driving product marketing activities.
  • Excellent written and verbal communication skills.
  • Comfortable presenting: videos, webinars, and conferences.
  • A profound sense of ownership and accountability.
  • Strong acumen about new technologies and commercial acumen in the software industry.
  • Exceptional communication skills, including influencing, guiding, and working across organizations to achieve shared objectives.

Responsibilities

  • Develop product positioning, value proposition, and messaging that differentiates Illumio in the market.
  • Communicate value propositions to sales teams and develop sales materials and tools that support the land and expand selling process.
  • Plan the go-to-market launch strategy for new products and releases and collaborate cross-functionally on executing the plan, ensuring all assets and motions align to personas, messaging, and goals.
  • Be knowledgeable about our primary competition, able to articulate value, and differentiate our solutions.
  • Create product-specific and technical-solution collateral, presentations, solution/demo videos, etc.
  • Co-lead and define targeted persona and solution campaigns with the campaigns team.

Preferred Qualifications

  • Experience with Product Led Growth (PLG) marketing a plus.