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Sr. Product Marketing Manager
Company | Illumio |
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Location | Sunnyvale, CA, USA |
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Salary | $159000 – $191000 |
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Type | Full-Time |
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Degrees | Bachelor’s, MBA |
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Experience Level | Senior |
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Requirements
- 5+ years of product marketing experience at companies focused on network or cloud security.
- At least a bachelor’s degree from an accredited University or College. Technical degree or MBA preferred.
- Experience with Product Led Growth (PLG) marketing a plus.
- Experience developing messaging, positioning, and delivering sales/partner enablement activities for security products.
- Strong organizational skills, prioritization, project management, and time management skills to hit deadlines.
- Emotional intelligence to navigate ambiguity, take initiative, and work collaboratively to deliver insights, provide solutions to challenges, and offer recommendations based on analysis.
- Demonstrated success in leading projects, launching products, and driving product marketing activities.
- Excellent written and verbal communication skills.
- Comfortable presenting: videos, webinars, and conferences.
- A profound sense of ownership and accountability.
- Strong acumen about new technologies and commercial acumen in the software industry.
- Exceptional communication skills, including influencing, guiding, and working across organizations to achieve shared objectives.
Responsibilities
- Develop product positioning, value proposition, and messaging that differentiates Illumio in the market.
- Communicate value propositions to sales teams and develop sales materials and tools that support the land and expand selling process.
- Plan the go-to-market launch strategy for new products and releases and collaborate cross-functionally on executing the plan, ensuring all assets and motions align to personas, messaging, and goals.
- Be knowledgeable about our primary competition, able to articulate value, and differentiate our solutions.
- Create product-specific and technical-solution collateral, presentations, solution/demo videos, etc.
- Co-lead and define targeted persona and solution campaigns with the campaigns team.
Preferred Qualifications
- Experience with Product Led Growth (PLG) marketing a plus.