Sr Product Marketing Manager

Sr Product Marketing Manager

Requirements

• Bachelor’s Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
• Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Consumer Segmentation & Insights: A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus. The ability to use consumer insights to develop segment-specific solutions and compelling value propositions to solve customer pain points (Required)
• Customer Experience Management: Extensive customer interaction experience and customer success storytelling (Required)
• Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
• Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
• UX& Digital Flows: Experience working on UX, designs and digital flows (Required)
• Channel Management: Deep understanding of how retail and assisted channels operate and how to drive performance in the same (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
• Engage with product, technical and other teams on validating feasibility.
• Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans etc that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
• Partner with digital, base and vendor teams to develop end 2 end customer journeys.
• Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders and performance manage the channels.
• Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
• Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Preferred Qualifications

• Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products. (Preferred)
• Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life. (Preferred)