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Sr Performance Marketing Manager – Merchant CRM
| Company | Uber |
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| Location | New York, NY, USA |
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| Salary | $186000 – $207000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- A Bachelor’s degree
- 8+ years of CRM marketing experience in a fast-paced, high-growth environment with a history of effectively leading teams of experienced marketers, serving multiple regions, with a strong focus on B2B marketing.
- 2+ years of experience motivating and leading a team of CRM professionals to deliver top quality campaigns that impact key business metrics.
- Excellent stakeholder management and communication skills.
- Technical understanding of marketing and analytics technologies relevant to B2B CRM.
Responsibilities
- Lead & develop a team of highly effective CRM marketers to launch and optimize lifecycle programs that help drive merchant (restaurants, grocers, retailers) growth, engagement, and retention.
- Develop a deep understanding of business priorities – identify, create, and prioritize programs to help meet business goals across the merchant portfolio.
- Set strategic global merchant CRM goals while translating your vision into concrete projects for the team.
- Cultivate relationships and work with internal and external cross-functional partners across Strategic Operations, Product, Product Marketing, Global Marketing, Regional Marketing, and Legal.
- Fiercely prioritize work to ensure the team’s roadmap is optimized for size/scale of impact against priority lines of business/markets.
- Distill learnings from large-scale experiments and present them back to stakeholders in the form of succinct business insights.
- Be incredibly truth-seeking with information, set a high bar for the team to think aggressively and creatively, communicate frequently; then funnel that energy into concrete processes and execution plans.
Preferred Qualifications
- Familiarity and passion for data-driven lifecycle marketing, customer marketing and retention, and testing frameworks at scale.
- Strong marketing vision with the ability to incorporate high level strategies into each and every marketing touchpoint.
- High attention to detail with a sense of urgency to complete tasks and meet deadlines. Comfortable owning multiple projects at one time with varying timelines and stakeholders.
- Hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team.
