Sr. Partner Marketing Manager
Company | Dialpad |
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Location | San Ramon, CA, USA, Vancouver, BC, Canada |
Salary | $150900 – $186367 |
Type | Full-Time |
Degrees | |
Experience Level | Mid Level, Senior |
Requirements
- 3-5+ years of partner marketing/demand generation experience, preferably with Google, ISV, or technology partners.
- Proven experience with B2B omni-channel marketing tactics including social media, digital advertising, website optimization, email marketing, content marketing, PR, and events.
- Proficiency with Salesforce CRM.
- Data-driven approach with experience analyzing and reporting on program results.
- Exceptional written and verbal communication skills.
- Outstanding project management capabilities.
Responsibilities
- Drive Dialpad’s Google go-to-market strategy, collaborating with our Strategic Alliances team, Product team, and Partner Marketing to execute partnership launch roadmaps and co-marketing/co-selling initiatives.
- Leverage existing marketing campaigns and content from Product Marketing, Customer Marketing, Demand Gen, and Enablement teams to create compelling co-selling opportunities.
- Analyze our partner ecosystem to identify key growth areas, leading conversations with external partner marketing counterparts and managing launch deliverables across marketing stakeholders.
- Own the partner launch roadmap, including project management and execution of all marketing deliverables.
- Plan and execute demand-creation activities, building supporting processes for both partner-led and Dialpad-led initiatives.
- Develop strategic relationships with key partner managers at Google, T-Mobile for Business, and other major partners, becoming an expert on our joint marketing initiatives.
- Coordinate with internal and external teams on the scope of work, project timelines, and resource allocation for partner marketing deliverables.
- Establish data-driven goals and metrics to measure and report on the effectiveness of partner marketing programs.
Preferred Qualifications
- Experience in the cloud communication space is a plus.