Posted in

Sr. Partner Marketing Manager

Sr. Partner Marketing Manager

CompanyDialpad
LocationSan Ramon, CA, USA, Vancouver, BC, Canada
Salary$150900 – $186367
TypeFull-Time
Degrees
Experience LevelMid Level, Senior

Requirements

  • 3-5+ years of partner marketing/demand generation experience, preferably with Google, ISV, or technology partners.
  • Proven experience with B2B omni-channel marketing tactics including social media, digital advertising, website optimization, email marketing, content marketing, PR, and events.
  • Proficiency with Salesforce CRM.
  • Data-driven approach with experience analyzing and reporting on program results.
  • Exceptional written and verbal communication skills.
  • Outstanding project management capabilities.

Responsibilities

  • Drive Dialpad’s Google go-to-market strategy, collaborating with our Strategic Alliances team, Product team, and Partner Marketing to execute partnership launch roadmaps and co-marketing/co-selling initiatives.
  • Leverage existing marketing campaigns and content from Product Marketing, Customer Marketing, Demand Gen, and Enablement teams to create compelling co-selling opportunities.
  • Analyze our partner ecosystem to identify key growth areas, leading conversations with external partner marketing counterparts and managing launch deliverables across marketing stakeholders.
  • Own the partner launch roadmap, including project management and execution of all marketing deliverables.
  • Plan and execute demand-creation activities, building supporting processes for both partner-led and Dialpad-led initiatives.
  • Develop strategic relationships with key partner managers at Google, T-Mobile for Business, and other major partners, becoming an expert on our joint marketing initiatives.
  • Coordinate with internal and external teams on the scope of work, project timelines, and resource allocation for partner marketing deliverables.
  • Establish data-driven goals and metrics to measure and report on the effectiveness of partner marketing programs.

Preferred Qualifications

  • Experience in the cloud communication space is a plus.