Sr. Mgr Global Product Marketing – Support Surfaces

Sr. Mgr Global Product Marketing – Support Surfaces

Requirements

• Bachelor’s degree from an accredited university required.
• 10 years of product management and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment), with at least 2-3 of those years in an upstream or global capacity to leverage your experience.
• Excellent written and verbal communication skills with the ability to persuasively present to internal and external partners at all levels (executives, R&D, customers and cross-functional teams).
• Self-motivated and history of successfully getting results.
• Ability to work independently and be comfortable with ambiguity.
• Demonstrated creative problem resolution and analytical abilities.
• Strong learning agility with a solid understanding of healthcare and business.
• History of success to oversee and handle challenging priorities simultaneously.
• Ability to quickly adapt to quickly shifting priorities.

Responsibilities

• Cultivate a deep and nuanced understanding of global market dynamics, competitive insights, and industry trends, with a focus on applying this knowledge to drive innovation and growth.
• Own and drive completion of the go-to-market strategy.
• Leverage strong data analytics to size markets and define growth rates.
• Gather intelligence on macro environmental trends including: manufacturing & technology, medical & innovation, regulatory and market access and sustainability.
• Develop a deep understanding of the competitive landscape, including the market positioning, strategies, and tactics of key competitors, to inform the development of a competitive strategy and portfolio.
• Engage with cross-functional teams to identify and prioritize customer opportunities, and develop innovative solutions to meet these needs.
• Drive in partnership with downstream marketing the design and implementation of product launch plans that achieve business results, including value proposition development, segmentation analysis, targeting strategies, positioning statements, sales enablement plans, and messaging frameworks.
• Build connectivity strategies into new to market solutions.
• Develop comprehensive roadmaps to include growth opportunities (organic and inorganic), evidence generation strategies and geographical expansion.
• Collaborate with device connectivity team to understand connectivity opportunities and how Baxter solutions bring connectivity to life to inform roadmaps.
• Lifecyle management of products, including product launch, phase-out, incremental improvements and line extensions.
• Lead review of all geographical expansion cases and initial regulatory assessments.
• Assist the strategy and analytics team in analyzing the health of the Care and Connectivity Solutions portfolio, as well as streamlining production when necessary.
• Travel globally up to 30% of the time.

Preferred Qualifications

No preferred qualifications provided.