Sr. Marketing Specialist – Middle & Large Business
| Company | Hartford Financial Services |
|---|---|
| Location | Hartford, CT, USA |
| Salary | $82000 – $123000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 3+ years marketing, communications, media relations, or similar experience.
- Insurance industry knowledge a plus.
- Prior writing/proofreading experience
- Extremely organized with a strong attention to detail
- Ability to work collaboratively in a fast-paced environment
- Able to work both independently and as part of a team
- Willing to take direction from multiple contacts and juggle multiple deadlines and projects
- Excellent written and verbal communication skills (writing samples may be requested)
- Ability to build trusted partnerships with contacts across business areas
- Experience in Microsoft Office including Word, Excel and PowerPoint required.
- Experience with PDFs and Nuance software a plus.
Responsibilities
- Serve as the lead point of contact for designated Middle & Large Business leaders and develop marketing strategies and tactics to help promote product offerings and differentiate The Hartford in the marketplace.
- Collaborate with members of marketing team to develop materials and messaging for a variety of business clients.
- Support the development, writing or updating of marketing collateral materials including flyers, sales support tools, success stories, messaging and presentations as needed.
- Write creative briefs and partner with writers and designers working on marketing initiatives.
- Write and edit content for various marketing vehicles including web, social, print/PDF and email.
- Develop presentation materials/templates in partnership with our presentation specialist
- Take initiative to learn and understand the business in order to inform marketing decisions and be able to disseminate information to internal and external audiences.
- Coordinate approvals across multiple teams including brand, marketing, legal/compliance and business partners.
- Other marketing or communications project work as necessary.
Preferred Qualifications
- Insurance industry knowledge a plus.
- Experience with PDFs and Nuance software a plus.