Skip to content
Sr Marketing Specialist – CRM Strategy
| Company | Yahoo |
|---|
| Location | United States |
|---|
| Salary | $65625 – $136875 |
|---|
| Type | Full-Time |
|---|
| Degrees | Bachelor’s |
|---|
| Experience Level | Senior |
|---|
Requirements
- 3+ years of hands-on experience executing cross-channel CRM programs—specifically across email, push, and SMS for both mobile and desktop platforms.
- A/B testing expertise, including optimizing subject lines, copy, dynamic content, and creative assets.
- Ability to manage multiple projects simultaneously in a fast-paced environment while meeting tight deadlines.
- Attention to detail, strong organization skills, and a solutions-oriented mindset.
- Comfort working independently as well as part of a collaborative, cross-functional team.
- Experience with CRM platforms and marketing automation tools (e.g., Zeta, Stensul, Moveable Ink).
- Strong problem-solving abilities and a clear sense of accountability.
- Proficiency in essential business tools, including Google Workspace (Sheets, Docs, Slides), Microsoft Office (Excel, PowerPoint, Word), and Photoshop.
- BA/BS degree in Marketing, Communications, or a related field.
Responsibilities
- Support CRM Strategists in translating campaign blueprints into cross-channel lifecycle programs that align with vertical goals.
- Own campaign development timelines by coordinating strategy, creative, and asset delivery to ensure campaigns launch on schedule.
- Develop segmented audience strategies based on user behaviors, lifecycle stage, and product interactions—leveraging CRM tools and ESP platforms. Configure dynamic content and conditional logic to deliver personalized experiences at scale.
- Maintain quality assurance standards, ensuring campaign consistency across channels, devices, and inboxes. Collaborate cross-functionally with internal stakeholders including Product, Engineering, and Marketing teams to drive campaign success.
- Stay current on CRM best practices, evolving trends, and platform capabilities to continuously improve engagement strategies.
- Partner with Engineering and Data teams to ensure campaigns are powered by accurate, relevant data inputs.
Preferred Qualifications
- Experience working on subscription-based or lifecycle-driven CRM programs is highly preferred.
