Sr. Marketing Manager – Paid Media – Small Business

Sr. Marketing Manager – Paid Media – Small Business

Requirements

• 6+ digital marketing experience across various paid media channels, leading media strategy, A/B testing, scaling & optimizing spend and driving ROI.
• 3+ years of experience in Brand paid media, either in-house or in agency
• 3+ years of experience working with both creative and media agencies
• 3+ years of experience leading large-scale brand media campaigns
• 3+ years of experience in coordinating workstreams with multiple teams and stakeholders
• 3+ years of experience in cross-channel planning
• Bachelor’s degree in Marketing, Business, Communications, or a related field Or equivalent experience.

Responsibilities

• Serve as the primary point of contact for paid media, effectively communicating project status, priorities, and outcomes to marketing leadership and cross-functional partners.
• Build and manage strong cross-functional relationships to enhance program effectiveness and drive strategic alignment across teams.
• Influence decision-making and lead organizational change by leveraging stakeholder relationships and presenting compelling business cases.
• Define and execute holistic media strategies that support Small Business acquisition goals and broader business objectives.
• Lead strategic discussions and business reviews to ensure cross-organizational alignment and integration of full-funnel paid media campaigns.
• Identify and implement new solutions or channels to improve resource efficiency and campaign performance.
• Provide thought leadership on emerging media trends and tactics, inspiring teams to embrace innovation and change.
• Lead full-funnel paid media strategy and execution, serving as a subject matter expert and ensuring alignment across the broader marketing team.
• Manage agency relationships to drive operational excellence, proactive campaign optimization, creative innovation, and efficient execution.
• Monitor and analyze campaign performance on a regular cadence (daily, weekly, monthly), delivering actionable insights and optimization recommendations to improve ROI and business growth.
• Oversee budget management and forecasting, including spend allocation, revenue projections, and ROI modeling across all paid channels.
• Drive continuous improvement through competitive benchmarking, test-and-learn strategies, and cross-functional collaboration to solve business challenges and adapt to market changes.
• Translate audience insights and consumer behavior into platform- and audience-first creative strategies that inform campaign development and media planning.
• Develop compelling case studies and deploy incrementality tests to validate impact and secure investments for channels with unproven ROI.
• Stay ahead of industry trends, identifying emerging technologies and media opportunities to innovate and enhance campaign impact.
• Efficiently manage multiple workstreams, ensuring clear communication and progress updates to stakeholders.

Preferred Qualifications

• Direct brand and B2B marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts
• Proven senior stakeholder exposure/management.
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to drive influence in the creative development and research process through the lens of media and data.
• Able to drive tactical campaign execution, analyze performance, solve complex problems and drive results.
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy.
• Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.
• Outstanding interpersonal, communication (oral and written), and presentation skills.
• Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus.
• Proactive and resourceful attitude, independently taking initiative and leadership.